Online Communities and ROI

Building a community of listeners is a very valuable tool.  You gain streamlined access to people who consider you an authority on your subject and “trust” your recommendations.  This opens up a level of “influence” which you can wield in many different directions.

1. email marketing
2. affiliate marketing
3. coupons and deals of the day campaigns
4. authority in your field
5. associates in your field or comparable field recommending your services
6. merchandizing options
7. surveys & contests

While your ROI on building a strong community might not be as transparent as a quick profit sale, it has the potential for strong on-going financial benefits. 

Kind of see my point but you want more?  I’m personally recommending a fantastic book from a true Guru in the field:   Tribes, by Seth Godin. 

Tags: building online influence, getting blog listeners, online communities seo, ROI an online communities, Search Engine Optimization, sem, seo, seo community tribes, seth godin, tribes book godin

This entry was posted on June 17, 2010 at June 17, 2010 and is filed under Blogging, Social Media. You can follow any responses to this entry through the RSS 2.0 feed.