SEOMOZ Results on Top 10 Search Engine Ranking Factors

On-Page (Keyword-Specific) Ranking Factors

1. Keyword Use Anywhere in the Title Tag

   66% very high importance
   8% moderate consensus

2. Keyword Use as the First Word(s) of the Title Tag

   63% high importance
   11.3% light consensus

3. Keyword Use in the Root Domain Name (e.g. keyword.com)

   60% high importance
   11.2% light consensus

4. Keyword Use Anywhere in the H1 Headline Tag

   49% moderate importance
   10.2% light consensus

5. Keyword Use in Internal Link Anchor Text on the Page

   47% moderate importance
   13% moderate contention

6. Keyword Use in External Link Anchor Text on the Page

   46% moderate importance
   13.6% moderate contention

7. Keyword Use as the First Word(s) in the H1 Tag

   45% moderate importance
   11.7% light consensus

8. Keyword Use in the First 50-100 Words in HTML on the Page

   45% moderate importance
   9.9% light consensus

9. Keyword Use in the Subdomain Name (e.g. keyword.seomoz.org)

   42% low importance
   9% light consensus

10. Keyword Use in the Page Name URL (e.g. seomoz.org/folder/keyword.html)

    38% low importance
    9.1% light consensus

(Information about these factors:  The following ranking factors were rated by our panel (SEOMoz.org ) of 72 SEO experts. Their feedback is aggregated and averaged into the percentage scores below. For each, we’ve calculated the degree to which the experts felt this factor was important for achieving high rankings as well as the degree of variance in opinion, estimated using the standard deviation of the contributors’ answers. Thus, factors that are high in importance and low in contention are those where experts agree the most that the factor is critical to rankings.)

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This entry was posted on June 18, 2010 at June 18, 2010 and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.