Ever wonder how or if you could add multiple site owners to a Google Webmaster Tools account for a particular website?  The answer is… YES.  Here is how Google Webmaster Blog answers the questions:
“Managing site verification for multiple site owners
Site verification in Webmaster Tools is based on Webmaster Tools accounts. If more than one person needs to view Webmaster Tools data for a given site, you have two options. You can:

• Have each site owner verify the site separately. Onwers can verify their site by uploading an HTML file, adding a meta tag or DNS TXT record, or adding a Google Analytics tracking code associated with the site.
• Have one site owner add other site owners. Once one owner has verified the site using one of the available methods, that owner can add other users to the account. To do this, click Add or remove ownersMore information about adding multiple users.” next to the site on the Webmaster Tools Home page. (

“Now if you are still on the fence, let me just give you a bit of color. that we have looked at the rankings and the weights that we give to keyword domains, & some people have complained that we are giving a little too much weight for keywords in domains. So we have been thinking about at adjusting that mix a bit and sort of turning the knob down within the algorithm, so that given 2 different domains it wouldn’t necessarily help you as much to have a domain name with a bunch of keywords in it. – Matt Cutts”

BUY THIS.  Seth Godin is a genius.. ’nuff said.  http://ow.ly/4bPbM

Businesses and entrepreneurs alike can learn from Seth Godin’s “Poke the Box”.

Take Initiative
Embrace Failure
Create Experiences

Take a moment and listen to a few words on his new book and some of the challenges of doing something different.  Your job is to invent the status quo…make something happen.

Hubspot interview with Seth Godin:

http://vimeo.com/20759976

Youtube short on the new book:

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Google Farmer Update, Overstock,  Bing, Mobile SEO and other ramblings..

…

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There are also a number of great sites with additional information on the recent Google Search Engine changes:

ReelSEO: Google Algorithm Changes

Negatively Impacted By Google Changes

Tell Google About You Site: Post on Google’s SEO Forum
Have any of you been affected by the new Google Search Engine Changes?

Below is a great little article From Hubspot.com on some simple – yet essential items which should be included on your Wordpress blog.

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Posted by Diana Freedman
Thu, Oct 07, 2010 @ 08:45 AM

Your blog sidebar can be filled with anything you’d like, from fun and fancy widgets to ads for generating some extra income. But there are several important elements that your blog sidebar shouldn’t be without. They’ll not only help you keep readers on your site, but will help bring them back for more, or even turn them into leads.

Here are seven essential elements you should include in your blog’s sidebar:
1. Option to Subscribe
Assuming you have remarkable content on your blog, which I know all you HubSpot blog readers do, your readers would be interested in coming back to your blog to read your latest posts. So make it easy for them! Add a subscribe button linking to your RSS feed URL. You can use Feedburner to create this URL from your original RSS feed URL, as Feedburner makes it easy for readers to add your feed to their RSS reader, like Google Reader. Also, make sure to include an email form field to allow users to subscribe via email, so your posts will go straight to their email inbox.

2. Category List
Often called “categories” or “topics,” this is a list that makes it easy for your readers to find content that they are interested in. Most blogging platforms automatically create this list from the categories or tags that you assign it when configuring each blog post. Try not to assign more than 1-3 categories per post, since any more would diminish the usefulness of sorting your content by category.
3. Most Popular Posts
The sidebar is a great place to display your most popular (usually meaning the most highly trafficked) blog posts. This way, readers won’t have to dig through pages and pages of content to find your most remarkable content. It will also peak people’s interests to find out why these posts are the most popular.
4. Recent Blog Posts
Including recent blog posts makes it easy for users who enter your site through a single blog post (rather than the homepage) to navigate to your most recent content. This is a great way to encourage readers to remain on the site and get additional page views.
5. Search Box
A search box makes it easy for your readers to find content based on the keyword or phrase they’re looking for. You can have this in your sidebar, but another popular option is to have the sidebar in your header (like HubSpot’s blog).
6. Social Media Connection Options
These days, RSS isn’t the only way readers keep tabs on their favorite blogs. Include links to your social media profiles, such as Facebook and Twitter, so that you can provide updates to your readers on sites that they visit each and every day. You can even add a Facebook Like Box (previously called Fan Box), so that users can “like” your fan page without having to leave your blog.
7. Calls-to-Action
Now that you have all this great content and blog traffic, you should include calls-to-action for what you want your readers to do next. This is especially useful if this blog is a business blog, as you can include CTAs leading to your landing pages and get leads. Try to make your CTAs as relevant to your blog content as possible. You’ll be able to place the most relevant CTAs within each blog post (usually at the bottom of each post) since you’ll be able to customize this space more easily.

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6759/7-Things-Your-Blog-s-Sidebar-Can-t-Live-Without.aspx?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+HubSpot+%28HubSpot%29&utm_content=Twitter#ixzz11h9huO00

As many of you fellow SEO Freaks out there already know, Google Instant launched this week and there is quite a bit of buzz centered around it.

In Search Engine Land’s article:  “SEO Is Here To Stay, It Will Never Die“, they discuss some of the buzz on the launch of Google Instant and whether it’s an “SEO killer”.  If you aren’t yet familiar with the new Google Instant service, I’ve included a video below which will catch you up to date.

While Google Instant has some really cool application possibilities, it is definitely not a “SEO killer“.  Search engine Land’s own response to this was:

“…No, Google Instant isn’t killing SEO. In fact, nothing’s going to kill SEO. I know there are a lot of SEO haters out there who wish this were so, but that hate comes from a fundamental misunderstanding of what SEO is about. If you misunderstand something so much as to hate it, you surely have no understanding about its future.

No, SEO is not about tricking search engines, nor spamming links, nor ruining web design. It’s about building good content, understanding the ways people might seek it — including the words they might use — and ensuring the content is search engine friendly along with being human friendly.”

“…Google Instant reemphasizes the need to do keyword research by examining suggestions, but that was already part of the SEO landscape for ages”

What are your thoughts?

For good measure, I’ve thrown in one more demo of Google Instant:

I found the following article on Mashable today which outlines some of LinkedIn’s new focus on “more social”.

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“Over the next few weeks, LinkedIn will be rolling out a complete overhaul to its Groups feature to make creating and following conversations easier and more engaging.

When you visit a revamped LinkedIn Group, you will immediately notice that strong emphasis has been placed on starting conversations. In the past, you’d have to click either “Start a Discussion” or “Submit News” to add a conversation to a group. Now both of those functions have been combined via a publisher box that is prominently displayed at the top of the page.

LinkedIn’s follow system has also been expanded. You may not know this, but the business social network actually gives you the option to “follow” individuals if you want to see what they’re saying in different groups, but aren’t his or her connection. That feature is now prominent, not only for people but for conversations as well. If you stumble across a great debate in a group and want to keep tabs on it, all you have to do is click “follow discussion” and it’ll appear in your news feed and in your inbox.

There is also a new focus on surfacing quality conversations from influencers. A new feature allows you to scan different conversations and “Like,” “Pass” or “Comment” on a discussion within a group. This information then brings the best conversations to the top of the group. There is also now a “Top Influencers” feature, which highlights quality contributors based on how well they stimulate conversations from other members.

LinkedIn told me that they are trying to make the conversations you have on LinkedIn “a bit closer to the face-to-face interaction” you find at conferences or in-person meetings. To do that, they’ve focused their energy on not only increasing engagement (which should keep people coming back to LinkedIn), but on increasing quality engagement.

While groups have long been part of LinkedIn’s core structure, we’re willing to bet most users almost never post news or conversations in them — they’d rather place their thoughts on Facebook or Twitter, where they will get more engagement. We’re looking forward to seeing if this redesign changes things. Check out the video below that explains the new features, and let us know what you think of Groups 2.0 in the comments.”

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On-Page (Keyword-Specific) Ranking Factors

(Information about these factors:  The following ranking factors were rated by our panel (SEOMoz.org ) of 72 SEO experts. Their feedback is aggregated and averaged into the percentage scores below. For each, we’ve calculated the degree to which the experts felt this factor was important for achieving high rankings as well as the degree of variance in opinion, estimated using the standard deviation of the contributors’ answers. Thus, factors that are high in importance and low in contention are those where experts agree the most that the factor is critical to rankings.)

Building a community of listeners is a very valuable tool.  You gain streamlined access to people who consider you an authority on your subject and “trust” your recommendations.  This opens up a level of “influence” which you can wield in many different directions.

While your ROI on building a strong community might not be as transparent as a quick profit sale, it has the potential for strong on-going financial benefits. 

Kind of see my point but you want more?  I’m personally recommending a fantastic book from a true Guru in the field:   Tribes, by Seth Godin. 

Join with 19,000 other bloggers and Kick-Start Your Blog with this 31 Day Challenge.

If you have big dreams for your blog but have been putting improving it in the ‘one day’ basket – you’re not alone.

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