“Managing site verification for multiple site owners

Site verification in Webmaster Tools is based on Webmaster Tools accounts. If more than one person needs to view Webmaster Tools data for a given site, you have two options. You can:

• Have each site owner verify the site separately. Onwers can verify their site by uploading an HTML file, adding a meta tag or DNS TXT record, or adding a Google Analytics tracking code associated with the site.
• Have one site owner add other site owners. Once one owner has verified the site using one of the available methods, that owner can add other users to the account. To do this, click Add or remove ownersMore information about adding multiple users.” next to the site on the Webmaster Tools Home page. (

Businesses and entrepreneurs alike can learn from Seth Godin’s “Poke the Box”.

Take Initiative
Embrace Failure
Create Experiences

Take a moment and listen to a few words on his new book and some of the challenges of doing something different.  Your job is to invent the status quo…make something happen.

Hubspot interview with Seth Godin:

http://vimeo.com/20759976

Youtube short on the new book:

Google Farmer Update, Overstock,  Bing, Mobile SEO and other ramblings..

…

…

There are also a number of great sites with additional information on the recent Google Search Engine changes:

ReelSEO: Google Algorithm Changes

Negatively Impacted By Google Changes

Tell Google About You Site: Post on Google’s SEO Forum

Have any of you been affected by the new Google Search Engine Changes?

++++++++++++++++++++++++++

As many of you fellow SEO Freaks out there already know, Google Instant launched this week and there is quite a bit of buzz centered around it.

In Search Engine Land’s article:  “SEO Is Here To Stay, It Will Never Die“, they discuss some of the buzz on the launch of Google Instant and whether it’s an “SEO killer”.  If you aren’t yet familiar with the new Google Instant service, I’ve included a video below which will catch you up to date.

While Google Instant has some really cool application possibilities, it is definitely not a “SEO killer“.  Search engine Land’s own response to this was:

“…No, Google Instant isn’t killing SEO. In fact, nothing’s going to kill SEO. I know there are a lot of SEO haters out there who wish this were so, but that hate comes from a fundamental misunderstanding of what SEO is about. If you misunderstand something so much as to hate it, you surely have no understanding about its future.

No, SEO is not about tricking search engines, nor spamming links, nor ruining web design. It’s about building good content, understanding the ways people might seek it — including the words they might use — and ensuring the content is search engine friendly along with being human friendly.”

“…Google Instant reemphasizes the need to do keyword research by examining suggestions, but that was already part of the SEO landscape for ages”

What are your thoughts?

For good measure, I’ve thrown in one more demo of Google Instant:

I found the following article on Mashable today which outlines some of LinkedIn’s new focus on “more social”.

—

“Over the next few weeks, LinkedIn will be rolling out a complete overhaul to its Groups feature to make creating and following conversations easier and more engaging.

When you visit a revamped LinkedIn Group, you will immediately notice that strong emphasis has been placed on starting conversations. In the past, you’d have to click either “Start a Discussion” or “Submit News” to add a conversation to a group. Now both of those functions have been combined via a publisher box that is prominently displayed at the top of the page.

LinkedIn’s follow system has also been expanded. You may not know this, but the business social network actually gives you the option to “follow” individuals if you want to see what they’re saying in different groups, but aren’t his or her connection. That feature is now prominent, not only for people but for conversations as well. If you stumble across a great debate in a group and want to keep tabs on it, all you have to do is click “follow discussion” and it’ll appear in your news feed and in your inbox.

There is also a new focus on surfacing quality conversations from influencers. A new feature allows you to scan different conversations and “Like,” “Pass” or “Comment” on a discussion within a group. This information then brings the best conversations to the top of the group. There is also now a “Top Influencers” feature, which highlights quality contributors based on how well they stimulate conversations from other members.

LinkedIn told me that they are trying to make the conversations you have on LinkedIn “a bit closer to the face-to-face interaction” you find at conferences or in-person meetings. To do that, they’ve focused their energy on not only increasing engagement (which should keep people coming back to LinkedIn), but on increasing quality engagement.

While groups have long been part of LinkedIn’s core structure, we’re willing to bet most users almost never post news or conversations in them — they’d rather place their thoughts on Facebook or Twitter, where they will get more engagement. We’re looking forward to seeing if this redesign changes things. Check out the video below that explains the new features, and let us know what you think of Groups 2.0 in the comments.”

—

1. Keyword Use Anywhere in the Title Tag

   66% very high importance
   8% moderate consensus

2. Keyword Use as the First Word(s) of the Title Tag

   63% high importance
   11.3% light consensus

3. Keyword Use in the Root Domain Name (e.g. keyword.com)

   60% high importance
   11.2% light consensus

4. Keyword Use Anywhere in the H1 Headline Tag

   49% moderate importance
   10.2% light consensus

5. Keyword Use in Internal Link Anchor Text on the Page

   47% moderate importance
   13% moderate contention

6. Keyword Use in External Link Anchor Text on the Page

   46% moderate importance
   13.6% moderate contention

7. Keyword Use as the First Word(s) in the H1 Tag

   45% moderate importance
   11.7% light consensus

8. Keyword Use in the First 50-100 Words in HTML on the Page

   45% moderate importance
   9.9% light consensus

9. Keyword Use in the Subdomain Name (e.g. keyword.seomoz.org)

   42% low importance
   9% light consensus

10. Keyword Use in the Page Name URL (e.g. seomoz.org/folder/keyword.html)

    38% low importance
    9.1% light consensus

(Information about these factors:  The following ranking factors were rated by our panel (SEOMoz.org ) of 72 SEO experts. Their feedback is aggregated and averaged into the percentage scores below. For each, we’ve calculated the degree to which the experts felt this factor was important for achieving high rankings as well as the degree of variance in opinion, estimated using the standard deviation of the contributors’ answers. Thus, factors that are high in importance and low in contention are those where experts agree the most that the factor is critical to rankings.)

1. email marketing
2. affiliate marketing
3. coupons and deals of the day campaigns
4. authority in your field
5. associates in your field or comparable field recommending your services
6. merchandizing options
7. surveys & contests

While your ROI on building a strong community might not be as transparent as a quick profit sale, it has the potential for strong on-going financial benefits. 

Kind of see my point but you want more?  I’m personally recommending a fantastic book from a true Guru in the field:   Tribes, by Seth Godin. 

If you have big dreams for your blog but have been putting improving it in the ‘one day’ basket – you’re not alone.

31 Days to Build a Better Blog is a downloadable e-book designed to help you revitalize your blog by giving you 31 tasks that will all help to turn it into the page view powerhouse you’ve always dreamed of.

Each day in the project contains:

1. A Task – something to DO that day.
2. Teaching – each day you’ll be given great instruction on both the WHY and HOW of the task of the day.

This two pronged approach is designed so that you come away from the challenge having not only learned how to build a dynamic a blog but you’ll have actually DONE something with the knowledge.

How to Use the Workbook

While originally designed for bloggers to work through over a month – the feedback that we’ve been hearing from bloggers indicates that 31DBBB is being used in a variety of ways including:

• Intense Training – bloggers setting aside weekends or weeks to go through multiple tasks at once
• 1 Task a Day – the way we designed it – one day at a time
• 1 Task a Week – bloggers taking their time with the challenge and making the tasks week long tasks
• Monthly Cycle – bloggers using the tasks again and again each month as a monthly routine for their blogging.
• Occasional Inspirational Resource – bloggers dipping into 31DBBB on a more occasional basis – using it on days when they have time or lack inspiration.

The great thing about 31DBBB is that you can do it at your own pace and in your own way.

Who is this Workbook for?

31 Days to Build a Better Blog is for bloggers at different stages of their blogging including:

• those who have just started a blog but who don’t know what to do next
• those who have had a blog for a while but it’s stalled in its growth
• bloggers with bloggers block and lacking inspiration

By the end of the 31 Days you’ll have:

• written a variety of different types and styles of posts
• learned techniques for coming up with new post ideas
• promoted your blog in a variety of ways
• built relationships with readers
• reached out to and developed working relationships with other bloggers
• developed an editorial calendar for your blog going forward
• discovered ways to be more connected to your niche/topic
• designed a plan for the next month of your blogging

All in all the daily tasks are 31 steps to transform you blog into a valuable online asset.

Money-Back Guarantee

If you’re not satisfied with the 31 Days to Build a Better Blog work book after 31 Days Just let me know and I’ll refund your money – that’s how confident I am that this is a resource that will help you build a dramatically better blog.

Get the 31 days to Build a Better Blog Workbook by hitting the following button:

Click here to view additional Problogger details (including testimonials)