Link Juice.. can I get a glass?

I recently read an article online discussing the term “link Juice“. Although online sources differ as to who exactly coined the buzzword, most people in the SEO world understand its basic concept. It is essentially your PTR or Pass Through Ratio for your website.

There are a few basic things to keep in mind when trying to keep your glass of link juice as full as possible…

1. The website which posts your link should have a higher PR than your own website. I’d suggest shooting for at least a PR4 or higher.

2. Don’t allow your link to reside on a link farm.

3. Don’t allow your link to reside on a ad-stuffed website. You’ve all seen then. They generally have a ‘zillion sponsored or adwords ads present.

4. Take time at least once a month, to review who is linking to your website and get to know those pages. you do not want to end up with a nasty surprise and any form of juice draining penalties.

There are quite a few options available for you when attempting to track down who is linking to your website. Essentially, this is basic Link Analysis. Here are a couple methods to play with:

http://www.webmaster-toolkit.com/link-popularity-checker.shtml

https://siteexplorer.search.yahoo.com/

http://www.google.com/webmasters/tools/

Or by simply typing the following into Google Search:

link: www.mywebsite.com

This made me a bit happier this morning while working on Client Social Media Marketing and patiently waiting for Youtube to return to normal function…

Missing all the action? Unfortunately, quite a few of us are. Good news for you and me, we have Youtube!

Check out the SESConferenceExpo’s Youtube channel for all the latest updates and interviews surrounding the 2009 expos.

http://www.youtube.com/user/SESConferenceExpo

Here are some additional SES related links to check out:

SES Expo on Facebook

SES – Home Base

The SES 2009 Events Page

SES Blog Coverage

Last but not least… SES on Twitter

I recently came across this Youtube video which outlines the Google Ad Auction process in a pretty basic and straightforward manner. Anyone familiar with Google Ads and CPCs should definitely take a second to check this out.